The Keswick Tourism Association has over 300 trade members, including accommodation providers, retailers, restaurants, activity providers and visitor attractions. The Keswick Tourism Association is funded almost totally by its members through subscriptions and advertising. It is a voluntary and independent trade association, electing its own volunteer Directors and employing two members of staff.

Members of Staff


Vanessa Metcalfe - Tourism Manager, email - This email address is being protected from spambots. You need JavaScript enabled to view it.

Karen Mullarkey - Tourism Officer, email - This email address is being protected from spambots. You need JavaScript enabled to view it.

Office tel - 017687 75738


Update 11.12.18 - At the AGM on 10th December 2018 David Jackson and Judy Sharpe stood down from the Board and Patrick Taylor-Bird was appointed to the Board.

Directors of Keswick Tourism Association

KTA has up to 12 volunteer Directors, we currently have one vacancy, for more information regarding this role please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Mrs Anne Cornthwaite - Ashness Farm B&B I am a tenant of the National Trust at Ashness Farm in Borrowdale. We moved here in 1989, we have operated a B&B business since 1990 and until 2004 a seasonal campsite. The farm and house needed a lot of TLC and I spent many hours doing repairs and decorating the house to how it is today. I have 6 children aged between 15 and 31 and the 3 still at home help run the farm with me. I decided to join the Board in 2014 after having been a member for many years. I was interested to see how the association works to promote Keswick and its members to the wider world. Although many businesses use online travel agencies to boost bookings they don't promote our town.

Mr Nigel Bromley - Cartwheel Guest House I own the Cartwheel Guest House in Keswick with my wife Debra. I have been married to Debra for 35 years, with 3 grown up children, and 1 grand-daughter. We moved to Keswick 4 years ago to buy the B&B after coming to this part of the Lakes for many years on holiday. I previously spent 34 years in the advertising business based in London. Firstly working at a number of advertising & media agencies, before moving into the national newspaper world in a variety of sales & marketing roles. My final role was Head of Marketing for the advertising sales team of the Daily Mail & Mail on Sunday, promoting both the power of print advertising & the rising force of the Mail Online website. I have been a member of the KTA since 2014, and was immediately impressed by the sophisticated promotion of Keswick as a destination. I joined the KTA board in 2017 in an effort to add my skills and enthusiasm to continue to promote Keswick in an increasingly competitive tourist economy.

Gary Lovatt - Laurel Bank Guest House I spent 18 years in the Army spending a considerable amount of time in and around Keswick. I have been the owner and director of my own small businesses since 1994 – primarily in the financial sector as a Financial Adviser and now in the hospitality sector as a guesthouse owner in Keswick. As a small business owner and FSB volunteer I sit on a number of boards for the Lancashire and the Cumbria Local Enterprise Partnerships, a board member for Keswick Tourism Association and also sit on the European Structural Investment Fund committee for Lancashire. This gives me a clear insight into the needs and challenges facing SMEs and is experience I regularly draw on for my work with KTA. A qualified rock climbing, caving and canoeing instructor, I have been on top of every mountain in England over 2000 feet. Married to Sue with two Labradors and 12 grandchildren, my spare time is equally full and varied. I now wish to use my knowledge and experience to help KTA and Keswick in general thrive in this competitive environment that we find ourselves in, making it not only a place to visit, but a place where we can all live together, working in harmony with each other and the landscape we all love.

Mr John Owens Originally from South Wales I moved to Cumbria in 2000.  My passion for the outdoors brought my wife and myself to the North lakes where we have enjoyed making the most of this very special environment to play and work.The area has also been a great environment to bring up our child and give him a good understanding of the outdoors. Originally working for Blacks Leisure in Keswick,  I moved to George Fisher in 2001 and worked under Michael Standring and then Andy Airey. Having undertaken many roles in George Fisher, I took over Andy`s role on the board when he retired from the business. The KTA has always been a central part  of George Fisher`s belief that despite being surrounded by our famous environment, Keswick must still make itself a known holiday destination and not lose out to other areas, especially the south lakes. The reputation and connections that the board has built over the years through impressive work and results, have allowed us to punch above our weight and reach far and wide. I feel proud to help Keswick continue to attract those from around the world who are looking for a very special place to visit.

Mrs Helen Ball - Stay in Borrowdale Self Catering  I have owned and managed three self-catering cottages in Borrowdale and Keswick for over 10 years. I bought my first cottage in the area I had regularly visited and loved since childhood, but from a letting perspective I was stepping completely into the unknown. It was a steep learning curve addressing the various issues associated with running holiday cottages whether they be concerning regulations, marketing, customer relations, or other practical issues. The KTA was a great source of support in terms of providing information and opportunities regarding legislation, events, business workshops and marketing. After a number of years combining the management of the cottages with a part-time teaching job, and living between Yorkshire and Borrowdale, I moved up to Keswick to focus running the business full time. As a KTA member I felt I wanted to extend the support received to other self-catering accommodation providers and take a turn on the Board of Directors. I hope I can assist the board with the continued valuable work the KTA carries out in supporting members, helping them to grow their businesses, and promoting Keswick as a diverse holiday destination enjoyed by so many visitors.

Mr Barry Hobbs - Go Ape I moved to Cumbria in 2005 after being a frequent visitor for fell racing and climbing since the late 70s. I got a seasonal job at GoApe Grizedale while I found a ‘proper’ job, but following a few interviews, decided that I was much happier in the trees. I have managed Whinlatter for 4 years, overseeing the introduction of Segways to the site. We have been members of KTA for many years and feel this provides excellent value. Regular newsletters keep us in touch with local news, frequent workshops and events organised by the KTA and the opportunities to meet other members and network at events have been invaluable. As one of the out-lying businesses that operate during the working day, this has been particularly useful. Other KTA members at Whinlatter supported me by proposing me for election as a Director of the Association. I felt that I could bring the perspective of an activity provider to the KTA’s work and also, through the experiences of successive road closures over the last couple of years at Whinlatter, also represent the outlying areas.

Mrs Jan Boniface - Croft House Cottages Self Catering - I relocated to Keswick in 1997 – and have operated our self catering business here ever since - not realising I would still be doing so over 20 years later! I have been a member of KTA for most of that time and a Director for over 3 years. I became a Director so that I could represent the self catering sector on the KTA board. I chair the website sub group and am also a member of the Membership and the Marketing sub groups.  The KTA website,, is a great asset for members and for visitors. The majority of the KTA membership fee for accommodation providers is covered by the cost savings if they install the same Innstyle booking platform as on the KTA website on their own websites. The KTA website is continually enhanced to provide more information for visitors and encourage them to holiday here. Whilst Cumbria Tourism markets the whole of the Lake District it is KTA that promotes Keswick and the local area specifically - there is no equivalent member organisation for any other Lake District town. KTA can represent the membership at a number of key strategic forums across the Lake District and Cumbria – which would not be possible for individual members to do.

Mrs Sue Baker - Burnetts Solicitors - I joined Burnetts solicitors in early 2016 having formerly been a Partner at two large firms in Surrey, carrying out all manner of commercial property transactions. I graduated in law from University College London, and completed my solicitor training in a leading City of London firm, where I worked for some years before eventually moving to Surrey. I have always had a special interest in the leisure sector and I have been closely involved in buying and selling of hotels, B & B’s, restaurants and pubs over the last 30 years. I have had a love of the Lakes since my teenage years, coming up regularly , and eventually buying a property up here with my husband with a view ultimately to retirement. I have joined KTA as a director, partly to immerse myself in local business and to get to know people but, more importantly, to be able to help members in whatever way I can, not just on the legal front. I live in Portinscale, have a passion for opera and am regularly to be seen at the Alhambra watching the live screenings from the Royal Opera House.

Mr Glenn Clifford-Perkins - Armstrong Watson

Mrs Deborah Beament - Newlands Adventure Centre

Mr Patrick Taylor-BIrd - George Fisher

Get in Touch with KTA

Telephone: 017687 75738

Keswick Tourism Association, 50 Main Street, Keswick, CA12 5JS